2003
Meriiboy debuts in ice cream manufacturing
Sets up first factory at Kalady, Ernakulam. One of the very few manufacturers who make only fresh ice creams. No frozen desserts is made.
Meriiboy is one of the largest producers of fresh ice cream, based in South India. A division of Cousins Group, the business venture was founded in 1990, by 5 closely-knit families. The brand is known across Kerala and in the emerging markets of Tamil Nadu and Karnataka for its original freshness and unmatched quality, which is nothing less than world class. Tetra Pak Hoyer, Denmark, are consultants and quality advisors for the brand.The brand is constantly exploring new and exciting flavours with new products like ice creams in real fruit shells, fresh fruit ice creams and milk lollies.
Sets up first factory at Kalady, Ernakulam. One of the very few manufacturers who make only fresh ice creams. No frozen desserts is made.
Started the second factory in Kinfra Food Processing Park, Calicut, catering to Northern Kerala. Doubles production capacity at Kalady.
Third factory commissioned at Trivandrum.
Fourth factory inaugurated at Kannur. Reaches production capacity of 8 million litre/annum. Natural colour for all flavours developed for commercial production.
Becomes a major player in Kerala. Awarded ISO 22000: 2005 certifications by BUREAU VERITAS for Kalady factory. Distribution network spreads across 1,200 dealers and 400 distributors in Kerala and Tamil Nadu .